Leadership Team



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Cal Zant, President

Cal started his career as a software developer after graduating from Texas Tech University with a degree in computer science. He was hired by Betenbough Homes in 2006, and was promoted to IT Manager the following year. He helped architect the company’s internal systems for 10 years and has not only designed software systems for every team at Betenbough Homes, but also played a key role in implementing most of the company’s systems and processes. In 2012, Cal became Chief Information Officer, and was additionally charged with leading the ministry team and helping develop future leaders in the company. During that time Cal became much more involved in the strategic planning and operations of the company as a whole and in March 2016 he became president of Betenbough Homes.

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Cal started his career as a software developer after graduating from Texas Tech University with a degree in computer science. He was hired by Betenbough Homes in 2006, and was promoted to IT Manager the following year. He helped architect the company’s internal systems for 10 years and has not only designed software systems for every team at Betenbough Homes, but also played a key role in implementing most of the company’s systems and processes. In 2012, Cal became Chief Information Officer, and was additionally charged with leading the ministry team and helping develop future leaders in the company. During that time Cal became much more involved in the strategic planning and operations of the company as a whole and in March 2016 he became president of Betenbough Homes.  

He feels building a home for someone is very special and strives to ensure each Betenbough home is a wise investment for every single family who puts their trust in the company. What Cal loves most about working at Betenbough Homes is the people. He admires their passion and heart, and believes the people he interacts with are the most missional people who bring everything they have each day to serve others. He hopes people feel sincerely cared for, beyond their job and that they leave better than when they arrived, both professionally and personally. Cal previously served on the Broadway Church Ministry Enrichment Team for nearly five years and currently serves on the VAPOR International Ministry Board of Advisors. Cal and his wife, Davida, and their two daughters, Joey and Hattie, attend Hillside Christian Church in Lubbock.

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Corey Lusk, Vice President of Operations

Corey attended high school in Stamford, Texas and college at Angelo State University. His story with Betenbough Homes started in 2002 when he had a new Betenbough home built. He says he connected with the building process and knew he would enjoy being a part of it, if ever given the opportunity.  In 2006 after emailing his resume and then receiving a call from Rick Betenbough, he started as Quality Manager. Corey has served as Production Manager, Construction Manager, Chief Construction Officer, and now Vice President of Operations for the company. He recalls a time when paper forms were used to inspect the quality of the home at various stages of construction, but is proud that he’s seen it progress to a dynamic scheduling and inspection system that is also adaptable and fully accessible from smartphones and tablets out in the field.

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Corey attended high school in Stamford, Texas and college at Angelo State University. His story with Betenbough Homes started in 2002 when he had a new Betenbough home built. He says he connected with the building process and knew he would enjoy being a part of it, if ever given the opportunity.  In 2006 after emailing his resume and then receiving a call from Rick Betenbough, he started as Quality Manager. Corey has served as Production Manager, Construction Manager, Chief Construction Officer, and now Vice President of Operations for the company. He recalls a time when paper forms were used to inspect the quality of the home at various stages of construction, but is proud that he’s seen it progress to a dynamic scheduling and inspection system that is also adaptable and fully accessible from smartphones and tablets out in the field.

He loves building homes and teams in an environment where he can let God use him to do His work.  He says, “I get to see individuals come on board and learn their new role and in time become a better person, better parent, better spouse, and better employee/owner.  It’s very fulfilling to see someone grow and as they grow, lead others around them.” Corey has served as a board member on the Permian Basin Builders Association and as chairman of the West Texas Home Builders Association - Developers Council. He and his wife, Roxann, and their three children, Heather, Zackery and Maryona attend Trinity Church in Lubbock.

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Jeanna Roach, Vice President of Sales and Marketing

Jeanna’s hometown is Burkburnett, TX. She attended high school at Burkburnett High School and college at Texas Tech University. She has been with Betenbough Homes since 2006 when a friend told her about a public relations specialist position that was listed at Betenbough Homes. She knew public relations roles were few and far between in Lubbock and jumped on the opportunity. She has since served as the company’s public relations specialist, marketing manager, chief marketing officer and now as vice president of sales and marketing. She has launched, expanded and improved marketing efforts, such as large-scale free community events, Betenbough Homes’ social media presence, and has overhauled the website and increased website traffic yearly. She also launched the company’s online sales program and helped introduce Betenbough Homes’ current sales process. Jeanna says the culture at Betenbough Homes is one-of-a-kind and one of hard-working achievers who truly love one another.  She says, “We have the best people on the planet.”

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Jeanna’s hometown is Burkburnett, TX. She attended high school at Burkburnett High School and college at Texas Tech University. She has been with Betenbough Homes since 2006 when a friend told her about a public relations specialist position that was listed at Betenbough Homes. She knew public relations roles were few and far between in Lubbock and jumped on the opportunity. She has since served as the company’s public relations specialist, marketing manager, chief marketing officer and now as vice president of sales and marketing. She has launched, expanded and improved marketing efforts, such as large-scale free community events, Betenbough Homes’ social media presence, and has overhauled the website and increased website traffic yearly. She also launched the company’s online sales program and helped introduce Betenbough Homes’ current sales process. Jeanna says the culture at Betenbough Homes is one-of-a-kind and one of hard-working achievers who truly love one another.  She says, “We have the best people on the planet.”  

Jeanna has served on the CASA board of directors, Advertising Federation board of directors, AWC board of directors, YPGL board of directors and the Leadership Lubbock steering committee from 2011 to 2013 and as chairwoman from 2013 to 2014. Jeanna enjoys cooking and entertaining in her Betenbough home and spending time with her three children Olivia, Liam and Collin and her husband, Andrew. She and her family attend Live Oak Community Church in Lubbock.

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