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When you think about moving to a new city, one of the first big questions is: Can I afford to live there? In Lubbock, Texas — known as the Hub City of the South Plains — the answer for many people is a resounding yes! Thanks to a cost of living that’s consistently below the national average and housing prices that offer real value, Lubbock continues to attract young professionals, families, retirees, and first-time homebuyers alike.
Cost of Living: Stretch Your Dollar Further
Lubbock’s overall cost of living ranks lower than most U.S. cities. According to the most recent data, the cost of living index is about 8–10% lower than the national average, meaning everyday expenses — including housing, groceries, transportation, and healthcare — generally cost less here than in many other parts of the country.
- Groceries and food costs tend to be several percentage points below the U.S. average.
- Healthcare and goods/services also run cheaper, helping families and individuals keep household budgets in check.
- Transportation and utilities are generally more affordable than in many larger metros.
- Shorter commute times mean you spend less on fuel and have more time for the things you love.
Housing: A Standout Advantage
- Recent local real estate data shows the median home price in Lubbock hovering around the low-to-mid $200,000s — a solid deal compared to pricier markets in Austin, Dallas, or Houston.
- Betenbough Homes is a cost-plus builder, meaning we never set the prices of our homes based on what the market is willing to pay. Instead, we establish a reasonable margin, adding that to our hard costs (without including overhead). Therefore our home prices only increase when our costs increase, and we lower home prices when our costs go down. This helps regulate the price of all homes in Lubbock, as other builders are forced to compete with Betenbough's pricing.
- Other reports show Lubbock home prices staying well below national averages, further highlighting its appeal for buyers.
- Betenbough Homes offers floor plans from 700-2,600 sq ft, so there's a home for almost every budget, and monthly mortgage payments on our homes are often close to or less than the cost of rent.
Lower home prices make Lubbock a desirable option whether you’re a first-time home buyer or looking to upsize.
What This Means for Lubbock Residents
These economic advantages, paired with Lubbock’s vibrant cultural scene, growing job market, and strong community character, help explain why so many people choose to call the Hub City home.
Final Thoughts
Whether you’re needing affordable housing options while in college, looking to buy a family home, or considering a lifestyle change closer to affordable essentials and community charm, Lubbock offers an appealing balance of quality of life and financial value. In today’s market where many cities face rising prices, Lubbock’s affordability stands out.
