Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to website operators. Similar technologies include pixels (small transparent images embedded in web pages), web beacons, local storage, and scripts that collect information about your browsing behavior.

This Cookie Policy explains what cookies and similar tracking technologies are used on www.betenbough.com, who places them, what data they collect, and how you can manage your preferences.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Strictly Necessary: these cookies are essential for the website to function properly. They enable core features like security, form submission, and bot protection. These cookies cannot be disabled.
  • Functional: these cookies enable enhanced functionality such as embedded videos, web fonts, and chat features. The website can function without them, but certain features may be unavailable.
  • Analytics: these cookies help us understand how visitors interact with our website by collecting information about page visits, traffic sources, click behavior, scroll depth, and session recordings. This data helps us improve our website.
  • Marketing: these cookies are used to deliver relevant advertisements, track ad performance, build audience segments, and measure conversion events. They may also be used for cross-device identification and retargeting.

3. Strictly Necessary Cookies and Technologies

These are required for the website to operate and cannot be switched off in our systems. They include cookies and technologies that support:

  • Bot protection on contact and inquiry forms
  • Tag management to load and manage other scripts
  • Content delivery and DDoS protection to ensure site availability and security
  • Cookie consent management to store your privacy preferences
  • Session integrity and security to prevent unauthorized access

4. Functional Cookies and Technologies

These cookies enable enhanced features and personalization but are not strictly necessary. They include cookies and technologies that support:

  • Embedded video playback for homepage and other video content
  • Web font delivery for consistent typography across the site
  • Call tracking and attribution for dynamic phone number insertion
  • A/B testing and user preferences to improve site experience
  • Static asset delivery for third-party vendor resources

5. Analytics Cookies and Technologies

These cookies collect information about how visitors use our website, helping us improve performance and user experience. They include cookies and technologies that support:

  • Website traffic analysis including page visits, traffic sources, and navigation paths
  • Session recordings and heatmaps to understand click, scroll, and user behavior
  • Conversion measurement to evaluate the effectiveness of our content and campaigns
  • Visitor identity and session tracking for CRM and marketing purposes
  • Video engagement analytics such as play counts and watch duration

6. Marketing Cookies and Technologies

These cookies are used to deliver ads relevant to you, track advertising performance, and build audience profiles across sites and devices. They include cookies and technologies that support:

  • Conversion tracking across advertising platforms including search, social, and display
  • Remarketing and retargeting to show ads to previous visitors
  • Audience segmentation for targeted advertising across our community pages
  • Cross-device identity resolution to reach users across multiple devices
  • Campaign attribution to measure ad performance and marketing ROI

7. How to Manage Your Cookie Preferences

7.1 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the cookie settings link in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, block only third-party cookies, or delete cookies when you close the browser. Please note that blocking all cookies may affect the functionality of our website.

Instructions for managing cookies in common browsers:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Manage and delete cookies

7.3 Opt-Out Links for Specific Providers

You can also opt out of tracking by specific providers using their own opt-out tools:

7.4 Global Privacy Control (GPC)

We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a request to opt out of the sale of personal data and targeted advertising as required by the Texas Data Privacy and Security Act.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about this Cookie Policy or our use of cookies and tracking technologies, please visit our Contact page:

www.betenbough.com/contact

For information about your broader privacy rights, please refer to our Privacy Policy at www.betenbough.com/privacy-policy.