Call
Inquire
Tour
Warranty
Making Homeownership Possible in West Texas
Betenbough Homes builds affordable new homes in Lubbock, Amarillo, Midland, and Odessa — with starting prices up to 41% lower than the lowest competitor in each market. Since 1992, we've built over 20,000 homes using a cost-plus pricing model, an efficient build process, and a commitment to passing every savings directly to buyers. Here's exactly how we do it.
At a Glance
7 Ways Betenbough Homes Keeps Prices Lower
- Cost-plus pricing — homes priced at actual cost plus a set margin, not based on market demand
- Use-It-Your-Way Cash — a financial gift applied to rate buydowns, closing costs, appliances, lease buyouts, and more
- 2-year comprehensive warranty — double the industry standard, covering all materials and labor from closing
- Efficient build process — 30+ years and 20,000+ homes of cost-saving expertise passed directly to buyers
- Impact Title — in-house title company reducing closing costs and increasing transaction accuracy
- Preferred lenders & Olive Branch Home Loans — $8M+ in financial assistance to buyers in the past 12 months
- Energy-efficient construction — R-38 insulation, 14.3 SEER2 HVAC, Low-E windows, LED lighting, and LG appliances reduce ongoing utility costs
Efficient build process
In the process of building more than 20,000 homes over the last 30+ years, we've learned a thing or two about building with efficiency. Our unique processes contribute to Betenbough Homes' ability to offer affordable new construction homes in Amarillo, Lubbock, Midland, and Odessa. We remain as committed to providing affordable homes in West Texas as we were when Rick and Ron Betenbough started the company back in 1992!
Use-It-Your-Way Cash
Use-It-Your-Way Cash is what we call our financial gift to home buyers. The amount varies based on region, home size, and home completion status. There are many ways to use this financial gift; your loan officer will direct you on how to apply your Use-It-Your-Way Cash to make the greatest impact on your new home purchase. It can help you buy down your interest rate, discount the overall price of your home, help cover closing costs, purchase additional personalization options for your new home, buy new appliances (refrigerator, washer, and/or dryer), buy out your existing lease, delay your first mortgage payment(s), and more!
Cost-plus pricing
Betenbough Homes was founded on the desire to provide affordable new homes in West Texas. We are a cost-plus builder, meaning we don't price our homes based on market demand. Other builders set home prices based on what the market is willing to pay, but Betenbough Homes adds a reasonable margin to the hard costs of our homes (without including overhead). Our purchasing team looks at every single cost of building a home — from the lumber to the tile grout. Our volume allows us to negotiate and find quality products for lower prices. When we find those savings, we pass them along to our home buyers. Sometimes that's $20, and sometimes it's a lot more! Read the details of how we lowered home prices in Midland by an average of $3,000 per home!
Cost-Plus vs. Market-Driven Pricing
| Cost-plus pricing (Betenbough) | Market-driven pricing (most builders) | |
|---|---|---|
| How price is set | Actual cost + set margin | What market is willing to pay |
| Transparency | See cost of line items on agreement | Costs are bundled together |
| Price flexibility | Can adjust with options selections | Flexibility is more limited |
| Risk of overpaying | Lower — no hidden markups | Higher — market pricing prone to fluctuation |
2-year comprehensive warranty
Most home builders offer a 1-year warranty, but Betenbough Homes doubles that by offering a 2-year comprehensive new home warranty on every new home we build! This covers all materials and installations for two full years from the date of closing, including parts and labor on everything in the home. In addition, our homeowners receive a 10-year structural warranty, lifetime vinyl siding and soffit warranty, lifetime painted metal fascia warranty, 30-year shingle warranty, extended window warranties, 10-year fireplace warranty, 10-year HVAC warranty, 6-year water heater warranty, and more! All this adds up to huge savings on home maintenance costs for our homeowners.
Impact Title
Betenbough Homes' in-house title company, Impact Title, offers a world-class closing experience to sellers and buyers in West Texas through a proactive partnership approach. The team of experienced title specialists seeks to develop strong relationships with our business partners to create seamless transactions, cost savings, and peace of mind for homeowners. Read an amazing story of Impact Title's dedication to increase the accuracy of property tax prorations for Betenbough's home buyers, saving them over $100,000!
Preferred Lenders & Olive Branch Home Loans
Over the past twelve months, Betenbough Homes buyers have received more than $8 million in financial assistance directly from Betenbough Homes. Olive Branch Home Loans (our in-house mortgage company) and our local preferred lenders specialize in making homeownership affordable and attainable for first-time home buyers in real-life financial situations. Whether you need credit repair, $0 down options, or mortgage payment abatement, our team can help! (Data calculated from April 2025-March 2026 sales reports.) Seydia Adkins had been a renter all her life but found the assistance she needed to become a homeowner when she came to Betenbough Homes. Watch to see how her life was changed by homeownership.
Energy-Efficiency Means Lower Bills
R-38 insulation
High-performance attic insulation keeps heating and cooling costs lower than homes with less insulation, providing superior thermal resistance year-round.
Double-pane Low-E windows
Reduces heat loss in winter and limits heat gain in summer. Also blocks harmful UV rays, protecting your furniture and flooring — all part of what makes Low-E windows a smart energy investment.
14.3 SEER2 HVAC
High-efficiency HVAC units with programmable thermostats help you control temperature settings and reduce energy usage when you're away. Learn more about what a good SEER2 rating means for your energy bills.
LED lighting throughout
LED bulbs consume significantly less energy than traditional incandescent bulbs and have a much longer lifespan. The U.S. Department of Energy confirms LED lighting as one of the most effective ways to reduce home energy use.
Energy-efficient LG appliances
Every new Betenbough home includes LG appliances — an industry leader in energy efficiency. Energy-efficient appliances can save Texas households nearly $100 per year in energy costs.
30-year Malarkey shingles
Quality roofing that reduces heating and cooling costs year-round. Malarkey's energy-efficient shingles often qualify homeowners for a discount on their homeowner's insurance.
Home Collections by Betenbough Homes
Homes for Every Budget
| Collection | Bedrooms | Bathrooms | Garage | Sq footage | Starting price | Est. monthly |
|---|---|---|---|---|---|---|
| Origin | 1–2 | 1–2 | 0 | 700–850 sq ft | $149,000 | $1,076/mo |
| Anchor | 2–3 | 2 | 1 | 1,000–1,300 sq ft | $178,950 | $1,292/mo |
| Heritage | 3–4 | 2 | 2 | 1,300–1,700 sq ft | $214,950 | $1,552/mo |
| Legacy | 3–4 | 2 | 2 | 1,600–2,050 sq ft | $269,950 | $1,979/mo |
| Luxe | 4 | 3 | 2 | 2,300–2,660 sq ft | $373,950 | $2,716/mo |
Betenbough Homes offers the most affordable homes in West Texas.
Comparison of Starting Price of Homes in Lubbock with Lowest-Priced Competitor
| Market | Betenbough Homes | Lowest competitor | Betenbough savings |
|---|---|---|---|
| Lubbock | $154,950 | $191,999 | $37,049 less |
| Amarillo | $199,950 | $212,500 | $12,550 less (18% lower) |
| Midland | $198,950 | $375,000 | $176,050 less (26% lower) |
| Odessa | $180,950 | $269,000 | $88,050 less (41% lower) |
*Data based on advertised starting prices on Betenbough Homes' website and competitor websites in Q2 2026. Competitor sources: lennar.com, bluehavenhomes.com, drhorton.com.
Comparison of Starting Price of Homes in Lubbock with Median Market Price for New Construction
| Market | Betenbough Homes | Median list price | Betenbough savings |
|---|---|---|---|
| Lubbock | $154,950 | $236,500 | $81,550 less (34% lower) |
| Amarillo | $199,950 | $245,000 | $45,050 less (18% lower) |
| Midland | $198,950 | $270,000 | $71,050 less (26% lower) |
| Odessa | $180,950 | $309,000 | $128,050 less (41% lower) |
*Based on Betenbough Homes pricing and median new construction list price from Redfin.com, Q2 2026.
Betenbough Homes consistently offers the lowest new home starting prices across all four West Texas markets.
34%
lower starting price in Lubbock than the median market price
18%
lower starting price in Amarillo than our lowest competitor
26%
lower starting price in Midland than our lowest competitor
41%
lower starting price in Odessa than our lowest competitor
*Data calculated with Betenbough Homes' advertised starting prices in each market, competitors' prices on their websites, and MLS data as found on Redfin.com in Q2 2026.